Aaron Powell has always enjoyed biking, but it was on a trip to Sweden that he fell in love with a new kind of bike. Unlike traditional bikes that allowed for additional riders to be carried behind the primary rider or towed behind in a wagon or trailer, these bikes allowed for additional riders to be carried in cargo boxes on the front of the bike.
As a new father, Aaron immediately fell in love with the setup since it allowed for a new biking experience for him and his family!
Upon returning to the states, Aaron set out to find a similar bike that he and his family could enjoy in their home city in North Texas, but sadly he could not find anything even remotely similar. This is when the entrepreneur in him kicked into high gear and he founded Bunch Bikes!
The following few years culminated with a recent appearance on Shark Tank where he managed to strike a deal with fellow biking enthusiast, Barbara Corcoran. But, it didn’t end there. Little did we see or know that another shark came in on the deal as well!!
This is a great episode that demonstrates what you can accomplish with a unique value proposition and being prepared when entering into an environment where you need to stand out in a crowded market place!!
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