In 2012 Eli and her husband were running a software design and development firm, Twofold, designing and building apps, websites and large systems. Although she had lots of flexibility working and raising her kids from home, she didn’t feel very passionate about it. She couldn’t stand waking up on any morning that didn’t begin with the letter ‘S’.
So on her free time, she started entertaining herself with other things, and that was when she became fascinated with online information marketing, especially the passive income part of it.
She started her own blog (Webjenius) as a simple creative outlet, in hopes of getting her feet wet with online marketing. She had no ambitions of making it a full-time job. Heck, she wasn’t even aware it COULD be her full-time job.
Fast forward one year, and the potential of generating money from what she loved doing was suddenly VERY real. Eli and her husband decided to move away from project work and shift their business to exclusively launching online products — in other words, passive income.
Eli’s husband Joe is a User Experience consultant. Acting as his business and marketing coach, she guided and collaborated with him to create their first product, an online course.
They’ve worked together to launch five additional online training courses and two books, with more on the way in 2017. They currently have over 50,000 students taking those courses, and their products are returning six-figure revenue — consistently.