Today’s guest is Adam Lean (pronounced “LEEN”), founder of The CFO Project. Adam became an accountant immediately after college, but quickly realized accounting was not his calling. He left the 9-5 world to launch an e-commerce company, but after a few years, something felt “off.” Sales were up, the business was growing, but the numbers in his bank account just didn’t tell the same story.
Even as an accountant, Adam was frustrated by the financials, leaving him completely overwhelmed as a business owner. He set out to learn exactly what business owners should be focusing on, and eventually founded The CFO Project.
Today he helps small business owners determine what is and isn’t working in their businesses, creating a personalized roadmap to profitability and success — without the emotional overwhelm.
Website: The CFO Project