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A Podcast

DO I REALLY NEED ONE?

By Larry Roberts
PODCAST

INTRODUCTION

Podcast - A digital audio file that is uploaded to the internet and distributed to various podcast directories, then downloaded by end users via RSS Feed to consume when and where it is the most convenient.

This definition doesn’t exactly scream “you need me!” to the unfamiliar on either end of the podcast spectrum.  You may not understand the benefits of a podcast and listeners may not know the benefits of listening to your podcast.  But, your personal message should not be limited to personal interactions, and a podcast can help bridge that gap by making your message mobile.

Share your story

No matter what your business, hobby or message may be, your owe it to yourself and those who may follow you to share your story!  Nothing will inspire action within others like the genuine testimony of those willing to share.

  • Have you ever wanted to reach out to a virtually unlimited audience of potential clients or customers?  
  • Have you wanted to establish a better relationship with your clients or customers?  
  • How about taking that extra step to educate your customers?  

A podcast empowers you and your business to allow for this and so much more to happen.

Podcasting is by far, the fastest growing and most easily scalable form of media that you can jump - head first into right now, and with a minimal initial investment.  As of June of this year, over 62 million people in the U.S. listen to multiple podcasts weekly. This is a huge number and if you get in before your competition does, it can make a HUGE impact on your bottom line!

As with any form of media, podcasting takes time.  But, there are definitely ways to cut down on that time if you have a pre-established audience or client base. 

Keep in mind, the success or failure of your podcast lies squarely on YOUR shoulders.  I’m sure you’ve heard the eye-rolling adage: you get out of it what you put in to it. But, that phrase is especially relevant to any creative endeavor, and to make your podcast stand out in a sea of over 700k shows, you’re going to need to use a little creativity. 

That’s a really big number Larry!  How do I stand a chance with my podcast? 

Well, let’s keep in mind, that there are nowhere near that many podcasts related to your topic.  Plus, there’s actually fewer than 300k active podcasts, meaning they have released a new episode in the last 60 days.  See, your odds just went WAY up and you haven’t even hit record yet.

But, Larry, when am I supposed to find time to run my business, blog, vlog, podcast and everything else that goes with being a business owner

Come on now, I can’t give you all the answers!

What I can assure you of, is that product or topic specific, informative podcast episodes will allow you to build a digital library of information for not only your existing customer base, but new customers as well through leads created by new listeners of your show.

Never shortchange your clients on the merit of a podcast.  Clients are becoming very tech driven and a podcast may be exactly what they’re looking for to learn more about products and services that fulfill their wants and needs.   

Simply put, there’s no other platform that has the flexibility, reach and value of a podcast. 

So, what are you waiting for?  Your first episode is just a press of the record button away and I’m anxious to hear it!

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